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The World's Largest Shopping Tourism Event

Shopping has become one of the largest and most important components in international tourism and is one of the significant sources of income for national economies both directly and through the many linkages to other sectors in the economy.

Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in many cases the prime travel motivation.

According to the World Tourism Organisation, over the past 10 years, shopping tourism has experienced an increase in the number of international tourists and visitors travelling to indulge in more retail activities. Taking advantage of this growth, countries are now focusing on promoting themselves as a shopping tourism destination and implementing the tools needed to meet the growing needs of these affluent shopping tourists.

The boom in the global retail sector will see steady growth over the coming years and in 2018, worldwide retail sales are predicted to increase 5.5% to reach $28.3 trillion.


Shopping Tourism Facts:

  • Of the 5 most common things travellers are willing to spend more on as an indulgence, shopping tourism ranked 4th overall with 35% of the total tourist activity count.
  • Shopping tourism is intimately related to city travel.
  • 58% of business travellers add a day or even a weekend to their business trip.
  • Shopping tourism is an important factor for travellers when choosing their trip and destination.
  • Small and local shopping experiences are much more attractive for travellers than the big global brands.
  • Shopping tourism is the primary focus of leading urban destinations worldwide, as it multiplies the impact of tourism on the economy and employment.
  • Non-EU tourists generate the most income in shopping tourism. Spending on shopping is four times higher than for EU residents, and seven times the national average. Tourists from Asian countries have significantly higher average sales receipt amounts. *
  • Saudi Arabia and the United Arab Emirates have purchase receipts higher than the average. *
  • Growth forecasts for international tourism are exceptional. The World Tourism Organization estimates that in 2030, the number of international tourists will reach 1,800 million (2014: 1,133 million).
  • Asian countries lead in terms of source market growth: forecasts are for 5% annually, and an average of 17 million international tourists every year.
  • Ease of accessibility, transport and safety are important factors for shopping tourists when choosing destinations.
  • The main elements which attract tourists to luxury destinations are culture, shopping, and gastronomy. Entertainment options, cultural events, and other activities are factors which attract and create loyalty with tourists who shop. **

    *Source: Global Blue
    **Source: The IE MasterCard Premium and Prestige Products Market Observatory
Global Top 20 cities broken down by international tourism expenditure in 2015





London 20,273 Taipei 9,280
New York 17,370 Tokyo 8,440
Paris 16,610 Hong Kong 7,440
Seoul 15,240 Los Angeles 7,360
Singapore 14,650 Madrid 7,130
Barcelona 13,860 Miami 6,400
Bangkok 12,360 Sydney 6,150
Kuala Lumpur 12,020 Munich 5,570
Dubai 11,680 Rome 5,290
Istanbul 9,370 Berlin 5,220

Source: MasterCard 2015 Global Destination Cities Index

An unmissable opportunity exists for global destinations to benefit from this booming market trend by developing unique shopping experiences to grow inbound international tourism arrivals. Destinations have an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning.

The World Shopping Tourism Summit delivers a global shopping tourism trade audience with the biggest international trade buyers delivered directly to your stand.

By participating at The World Shopping Tourism Summit you will benefit from:

  • Access to the largest ever global gathering of hosted shopping tourism facilitators
  • Networking with international shopping tourism professionals exclusively interested in developing shopping tourism opportunities
  • Maximising your short and long term revenue generation opportunities by meeting elite VIP shopping tourism hosted buyers from around the world
  • China
  • Germany
  • United States
  • United Kingdom
  • Russian Federation
  • France
  • Canada
  • Japan
  • Australia
  • Italy
  • Singapore
  • Brazil
  • Belgium
  • Hong Kong
  • Netherlands
  • Specialised travel agents and international brands
  • Qualified buyers of shopping tourism who currently sell destinations based on the consumer retail experience
  • Hotels and airlines
  • Destination management companies
  • The world's leading shopping tourism experts
  • Retail and fashion press
  • Ministers of Economy, Ministers of Tourism, Municipal Authorities, Trade Commissioners, Ambassadors and Economic Attachés
  • Industry professionals attending the inspirational educational programs delivered in the plenary seminar sessions and sector workshops on the show floor
  • Sell to the largest ever global gathering of hosted shopping tourism facilitators
  • Network with international shopping tourism professionals exclusively interested in developing shopping tourism opportunities
  • Maximise your sales opportunities by meeting key hosted buyers from around the world by enrolling in our hosted buyer programme
  • Learn insider tips from inspirational educational speakers delivered in the plenary conference sessions and sector workshops on the show floor
  • Generate new revenue streams in this unique first time international gathering of buyers and sellers of shopping tourism
  • Shopping malls, local and international retailers
  • Tourism and shopping brands
  • Tourism Boards and shopping destinations
  • Airports promoting duty free shopping
  • Shopping tourism technology, online shopping websites and apps

There are various participation options available including space only, shell scheme and upgraded stand options in addition to a variety of sponsorship opportunities designed to maximise your presence at the event.

Our team is on hand to offer advice and solutions to meet any specific requirements you may have.

To book your stand and sponsorship opportunities please email Andy Buchanan on andy@itwabudhabi.com or call +34 652 771 136

Our Sponsors and Partners